VESPERLEWIS — Sustainability Consultancy & Strategy

From global goals
To local impact.

VESPERLEWIS helps organisations translate sustainability ambitions and the SDGs into strategy, measurable impact and practical implementation.

Selected work and collaborations

  • Curaçao Tourist Board
  • Maduro & Curiel’s Bank
  • Global Goals for Cities / URBACT
  • Club17
  • Municipalities & public sector
  • Tourism & hospitality
Lara Melkert, founder of VESPERLEWIS

Founder — Lara Melkert

Strategy grounded in practice.

VESPERLEWIS is founded and led by Lara Melkert, a sustainability and SDG strategist working across tourism, financial services, government and cross-sector partnerships in the Netherlands, Curaçao and internationally.

  • SDG strategy & impact
  • Cross-sector implementation
  • International and local experience
LinkedIn

How do you turn global ambition into something organisations, communities and places can actually use?

Lara works across SDG strategy, destination sustainability, public-private collaboration, collective impact and implementation — in tourism, financial services, local government, culture and sport, in the Netherlands, Curaçao and international collaborations.

Clients work directly with Lara throughout an assignment — no hand-offs, no junior layers. Where specialist expertise is required, selected independent partners are brought in.

How I work

  1. 01

    Evidence before advice

    Research, data and stakeholder insight provide the foundation.

  2. 02

    Context matters

    International frameworks must be translated into local reality.

  3. 03

    From strategy to implementation

    Governance, ownership and practical execution matter as much as ambition.

  4. 04

    Connect what already exists

    Better coordination often beats another stand-alone initiative.

  5. 05

    Independent thinking

    Advice without a product to sell or a framework to defend.

Areas of practice

01 — Strategy

SDG Strategy & Integration

Turning the SDGs into clear priorities, objectives and governance for your organisation.

02 — Impact

Impact Measurement & Reporting

Connecting activities and policies to measurable social and SDG outcomes.

03 — Collective action

Strategy & Collective Impact

Bringing public, private and civil partners together around a shared challenge.

04 — Destinations

Sustainable Hospitality & Destination Stewardship

Helping destinations and hotels grow while protecting what makes them worth visiting.

Selected work

View more work

SDG Localisation, Policy Coherence & Impact Assessment

Curaçao Tourist Board

Challenge

How can CTB better understand the sustainability relevance of its own policies and activities, while systematically demonstrating how these contribute to the 2030 Agenda and Curaçao’s national sustainable development priorities?

Approach

Development and application of an SDG localisation and impact assessment methodology to analyse CTB’s existing policies and activities, connect them to relevant SDGs and targets, contextualise global targets within Curaçao’s national development context, identify contribution pathways, and assess alignment, evidence and gaps.

Impact

A structured evidence base that strengthened CTB’s understanding of its own policy contribution, clarified how its activities support national sustainable development objectives, and created a foundation for stronger policy coherence, monitoring, strategic decision-making and future impact reporting.

SDG Impact Analysis

Maduro & Curiel’s Bank

Challenge

How can MCB better understand and demonstrate how its ESG strategy, business activities and community investments contribute to the Sustainable Development Goals across the islands where it operates?

Approach

Assessment of MCB’s ESG strategy, activities and initiatives against relevant SDGs and underlying targets. The analysis looked beyond general SDG alignment to identify where MCB contributes, what evidence supports this contribution, and where opportunities exist to strengthen measurement and future impact.

Impact

A structured SDG evidence base that makes MCB’s ESG contribution visible, connects activities to specific SDG targets, and provides a foundation for stronger impact measurement and future ESG decision-making.

Social & SDG Impact, Strategy & Policy Alignment

Bibliotheek West-Brabant

Challenge

How can a newly merged network of 26 libraries understand its wider social and SDG contribution and translate this into one coherent sustainability policy?

Approach

A social and SDG impact assessment across the network’s activities, combined with an analysis of existing policies, organisational priorities and opportunities for alignment after the merger.

Impact

A clear evidence base of the network’s social value, translated into strategic recommendations for a shared sustainability policy, stronger organisational coherence and future monitoring across all 26 libraries.

Sport & Community Impact

Excelsior ’20, Schiedam

Challenge

How can the broader social and community value of a local sports organisation be identified, understood and made visible — beyond sporting performance and participation alone?

Approach

A social and SDG impact assessment examining the club’s contribution across areas such as participation, inclusion, physical and mental wellbeing, youth development, social cohesion, volunteering, community connection and local engagement. The analysis looked at how the club functions not only as a sports organisation, but also as a social institution within its wider community.

Impact

A structured and evidence-based picture of the club’s wider societal value, demonstrating how sport can contribute to stronger communities, greater social participation and long-term local impact. The assessment helped make this contribution more visible to stakeholders and provided a stronger basis for future positioning, partnerships and strategic development.

SDGs in Local Government

Global Goals for Cities — URBACT

Challenge

How can municipalities move from global SDG ambitions to locally embedded policy, governance, budgeting and implementation?

Approach

For almost two years, Lara represented the Netherlands within the URBACT Global Goals for Cities network, working alongside 18 other European cities to test, refine and develop practical approaches for SDG localisation. The collaboration focused on translating the SDGs into local priorities, integrated action planning, governance, monitoring and policy coherence.

Impact

Contribution to the development of the Global Goals for Cities Learning Kit — a practical step-by-step framework designed to help municipalities localise SDG targets, integrate them into policy and action planning, strengthen governance and monitor progress over time.

Methodology & Collective Impact

Club17

Challenge

How can fragmented sustainability efforts be transformed into locally owned, coordinated action that advances the Sustainable Development Goals?

Approach

Founder and developer of the Club17 methodology — a four-step SDG localisation framework built around shared vision, baseline assessment, integrated action planning, implementation and monitoring. The methodology brings together government, business, education, civil society, communities and the next generation around shared local priorities.

Impact

A locally adaptable whole-of-society approach that strengthens local ownership, connects existing initiatives and creates a practical pathway from the 2030 Agenda to coordinated implementation. The methodology is currently being applied in the Netherlands, Curaçao and Oman.

Point of view

Sustainability is
about what lasts.

Lasting value is broader than environmental performance: resilient organisations, strong communities, sound governance and the social, economic and natural foundations future success depends on. The SDGs give direction — implementation has to work within the realities of an organisation, sector and place.

  • Resilience
  • Long-term value
  • Social & environmental impact
  • Governance
  • Local context
  • Implementation

The Sustainable Development Goals

17 goals. One view of sustainability.

The Sustainable Development Goals treat sustainability as one whole — social value, economic resilience and environmental responsibility in a single framework of 17 goals. That integrated view is the starting point for any strategy; what turns it into value is translating it to local context and measurable action.

From advisory to methodology

Club17

The framework can travel — the solution remains local.

A methodology to translate the Sustainable Development Goals into local action and cross-sector collaboration.

Initiated & developed by Lara Melkert

  • Methodology
  • Implementation
  • Coalition building
  • Local ownership
  • Cross-sector collaboration

Club17 is a network of local stakeholders dedicated to making their community more sustainable. They collaborate and connect stakeholders, using the United Nations' Sustainable Development Goals as a guide.

Club17 also launches platforms to provide a centralized location for stakeholders and communities to share information, connect with one another, and collaborate on sustainable projects. They encourage participation from all members of the community and monitor progress towards achieving their sustainability goals, taking action through projects to address gaps in the baseline to understand what areas need to be focused on to achieve the shared vision.

D-TAP Foundation adopted this methodology and sets up, on non-profit basis, these Club17 communities in cities or countries for the betterment of society and coordinates all contacts and projects to achieve their shared objectives.

Why called Club17

Club17 is named after the 17th Sustainable Development Goal (SDG) of the United Nations, which calls for partnerships to achieve the other 16 SDGs. As a collaboration of partners dedicated to sustainable development, Club17 aims to create meaningful partnerships that can make a significant impact on achieving our goals. The SDGs provide a universally recognized framework and shared language for the foundation to align its mission and actions towards achieving a sustainable future for all.

Lara Melkert speaking at a Club17 Curaçao event
Club17 Curaçao — Climate Fresk session
Icelandic coastline under overcast sky

Research & Insights — Journal

Iceland × Curaçao

Sustainable Hospitality & Destination Stewardship

Field Research | Iceland | October 2026

An independent comparative study initiated by VESPERLEWIS into how sustainability is translated into hospitality operations and destination stewardship — and what tourism-dependent island destinations can learn from different approaches to long-term value, local identity, cultural authenticity, resilience and responsible growth.

Explore the research

The study examines hotel sustainability strategy, energy and water, waste and circularity, local sourcing and employment, community value, guest experience, destination identity and long-term resilience.

It also explores how hotels contribute to the wider destination: how they create local value, reflect and protect local culture, respond to tourism pressure and help preserve the authenticity that makes a place distinctive.

During October 2026, VESPERLEWIS will conduct field research across selected hotels and destinations in Iceland, combining desk research, operational observations and management insights.

The purpose is to identify practical approaches, transferable lessons and context-specific differences that can inform sustainable hospitality and destination strategy in Curaçao and other tourism-dependent island destinations.

As part of this research, hospitality partners in Curaçao are invited to contribute one practical question based on a current challenge, an emerging concern, or an issue they expect to face in the future within their organisation or the wider hospitality sector. Where relevant, these questions will be explored through the Iceland research, with a focus on how similar challenges have been addressed, what has worked, what has not, and which lessons may be transferable to Curaçao.

The findings will be shared with Club17 Curaçao hospitality partners during a dedicated sector session at the end of November 2026, with a strong focus on practical applicability.

Contact

Let’s talk

Whether you want to understand your existing impact, develop a strategy or bring organisations around a shared challenge, let’s explore what would be useful.